Manufacturers’ representatives are thriving in North America, but that’s not the only place where sales force outsourcing has robust support. European manufacturers’ representatives, known there as commercial agents, are flourishing on the other side of the Atlantic.
In this podcast we speak with Olivier Mazoyer, president of commercial agent company AJM Forces de Ventes Associées about his company and how commercial agents work in Europe. Olivier also is president of Alliance Professionelle des Agents Commerciaux de France (APAC), the French counterpart of MANA and of Internationally United Commercial Agents and Brokers (IUCAB), an umbrella association of most European countries’ representative associations and MANA
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